Burt Jurgens, BA (hons), CHt is a certified hypnotherapist in Portland, OR and is currently seeing clients at the Awakenings Wellness Center in SE Portland. (more information about Burt)

What is hypnotherapy?

Hypnotherapy is simply the use of hypnosis in a clinical or therapeutic environment to assist clients in making beneficial changes in their thoughts, feelings, and behaviors.

How does hypnosis / hypnotherapy work?

The federal government has defined hypnosis as “bypassing the critical factor of the conscious mind” and the “establishment of acceptable selective thinking”.

The “critical factor” is that aspect of the mind which critically evaluates incoming information and decides whether to accept it or reject it. Once accepted, information can be stored in the mind and have an effect outside of conscious awareness. If rejected, the information is discarded with no apparent effect.

This critical factor serves us well and prevents us from being overly influenced by other persons and other sources of input and information which attempt to manipulate us for better or worse. However, it can also prevent us from changing or being receptive to new information when we may actually want to change or when the information may actually be beneficial to us.

The establishment of acceptable selective thinking simply means that we do have choice over our thoughts and some thoughts are more or less acceptable to us based upon our values and beliefs and desired outcomes. The goal of hypnotherapy is to assist the client in making sure that their thoughts (and thus also their feelings and behaviors) are congruent with their values and beliefs and therefore lead to more acceptable results in the client’s life.

Contrary to popular belief due to the portrayal of hypnosis as a form of mind control in TV shows and movies, hypnosis does not cause a loss of consciousness or control on the part of the client who remains able to reject any suggestions which are not in line with their true values and beliefs. Hypnosis is simply a process in which the client is able to enter a highly focussed state in which they are able to access information that is typically outside of conscious awareness and if willing, able to accept suggestions which can make deep level changes yielding beneficial results, such as the release of unwanted prior programming and developing more useful and resourceful patterns of thoughts, feelings, and behavior.



“When the imagination and will power are in conflict, it is always the imagination which wins, without any exception.” - Emile Coue



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Hypnosis and Hypnotherapy: Portland, Oregon